This Coldwell Banker Seller Services Guarantee is the commitment that
Coldwell Banker and your Coldwell Banker Sales Associate will perform
the services stated below as part of the exclusive listing agreement on
your property.
MARKETING
Competitive Market Analysis
We will provide you with a current Competitive Market Analysis and
assist you in determining the most effective list price for your
property.
Marketing Action Plan
We will present a customized,
written Marketing Action Plan to market your property. This may include
an Open House, when appropriate, or other options like the Blue Ribbon
Preferred program.
Home Enhancement
We will develop a plan to enhance
your property's ability to attract buyers, as described in the Coldwell
Banker Home Enhancement Guide.
Coldwell Banker Action Team
We will present your
property to our Coldwell Banker sales team. We will share with you the
team's recommendations to help realize the best price for your
property.
Promotion to Other Brokers
We will promote your property to other Brokers and Sales Associates in the area.
Multiple Listing Service
We will prepare a plan for
your property to appear in the local Multiple Listing Service. The
information will be submitted by the selected date for the property's
debut on the market to achieve maximum impact.
Direct Marketing
We will distribute promotional materials on your property to key market areas to attract potential buyers.
Coldwell Banker Yard Sign
We will place a Coldwell Banker FOR SALE sign on your property to help generate calls to our office from prospective buyers.
National and Local Advertising
We will review with
you how our national and local Internet, print, radio and TV
advertising will help attract the greatest number of buyers to your
property
coldwellbanker.com
We will make information about
your property available on our award-winning Web site, and promote it
online - 24/7 - with unique resources like Personal Retriever® and My
Coldwell Banker.
REALTOR.com®
Your property will also receive added
exposure through REALTOR.com, the official Web site of the National
Association of REALTORS.
Home Finding Process
We will review the Coldwell
Banker HomeBuyer Guidebook with you to acquaint you with the home
finding and buying process from property selection to closing
procedures.
Marketing Activity Report
We will provide you with
a Marketing Activity Report on a regular basis to keep you informed of
competitive market conditions, buyer activity and the actions we have
taken to market your property.
CUSTOMER SERVICE
Personal and Timely Response
We
will return your phone call or e-mail within 24 hours or less and
provide you with a weekly progress report on the promotion of and sale
of your property.
Seller Disclosure
We will present your written
disclosure regarding the condition of your property to buyer prospects
to assist them in preparing an offer. We will keep you informed of any
changes in the property and keep the information current on the
disclosure form.
Purchase Offers
We will review all purchase offers
as they are presented, and we will negotiate on your behalf to reach a
purchase agreement with terms that are favorable and protective for
you.
Closing the Sale
We will monitor and inform you of
the progress of the transaction, including the satisfaction of all
contingencies and conditions during the entire transaction.
FINANCING
Financing Alternatives
Prior
to showing your property, we will encourage prospective buyers or their
representatives to get written loan pre-approval. We will also discuss
the impact of various financing alternatives with you.
Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
COUNSELING SERVICES
Representation
We
will review with you how we will represent you or the transaction. This
will be thoroughly discussed and clearly presented for your
consideration.
CONTRACT GUIDANCE
Coldwell Banker Home Protection Plan
We
will provide you with information regarding a warranty on the operating
systems of your house to increase the marketability of your property
and help reduce your liability to the buyer.
Should Coldwell Banker not perform the services as stated
above, you are entitled to terminate the exclusive listing agreement on
your property. Please keep in mind that state and local regulations and
practices may restrict some services. Written termination must be
presented by you in person to the Broker. You also agree to provide
Coldwell Banker with an opportunity to correct the situation within a
24-hour period following the delivery of the termination notice. If the
exclusive listing agreement with you is terminated, the termination
provisions of the exclusive listing agreement shall apply.
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